Insights and News

Forget endless online searches – today's campers are turning to trusted voices on social media and intelligent AI platforms for their next adventure inspiration and bookings. Understanding this shift is crucial for staying competitive and ensuring your little slice of Aussie paradise remains a top choice.

Want to capture stunning visuals for your campground? Learn top tips for campground photography, from landscapes to amenities, and boost bookings! Get the full checklist for perfect campground photos.

Struggling to market your campground effectively? This article reveals 8 essential campground marketing strategies to help you stand out from the competition and attract your ideal campers. Learn practical tips and actionable advice to grow your business.

Elevate your campground's guest experience by mastering pre-arrival communication. Learn how to effectively use various channels like email, SMS, and social media to share essential information, set expectations, and build excitement among your campers.

Boost your campground or caravan park's online visibility with a Google Business Profile. Learn how to set up and optimise your profile to attract more campers, drive bookings and get listed in Google search results.

The world of camping has taken a giant leap forward in recent years. While the classic charm of pitching a tent under the stars remains, savvy campers are increasingly turning to online resources to discover new destinations and book their getaways.