Social Media Management for Campgrounds

Having a great social media presence is a must for any successful business, and that includes campgrounds.

At Trekabout Marketing, we focus on creating and running top-notch social media campaigns for campgrounds and caravan parks. We know that just posting random things isn't enough. We start by getting to know you and your unique park. We then create a social media strategy just for you, with content that connects with your ideal customers who are looking for their next getaway. We make sure the content we create is fun and friendly, and we tailor it to speak directly to your audience.

It's about so much more than just a few posts; it’s about building an online community for your business, sharing your story, and getting your message out there in the right way to the right people.

What sets our Social Media Management Services Apart :

We're More Than Just a Posting Service

When it comes to social media, simply putting up a photo and a quick message isn't enough. We believe in building a genuine online presence that truly reflects the heart of your campground. Our social media management service goes so much further than just basic posting.

We Personalise everything

We don't use generic stock images. We use your own beautiful photos to tell your unique story. We take the time to learn what makes your place special—whether it’s the amazing views, the family-friendly vibe, or the peaceful campsites by the river—and we make sure to showcase that in every post. We also research your local market, including important state-based school holiday periods, so we can time posts perfectly to catch families while they’re planning their next getaway.

We know your market

We understand the Australian camping community and what they're looking for. Our content is designed to appeal directly to your target audience, capturing the feeling of a great holiday and inspiring them to pack up the car and head your way.

We're smart with our strategy

We don't just guess which hashtags to use. We do the homework to find the ones that will get your posts seen by the right people. We constantly test and adjust our approach to make sure we're getting the best results for you.

We're active in the Aussie Campground social media community

We don't just post and walk away. We get involved in relevant online groups and pages, engaging with potential campers and showing them why your place is the perfect spot for their next trip. We also follow up with every comment and message* on your posts to make sure your customers feel heard and valued.

We give your channels a health check

Before we even start, we do a thorough audit of your existing social media pages. We check everything to make sure they're set up correctly and looking their best, so we can make the biggest impact from day one.

We help you advertise with a purpose

We can tie your social media efforts into a powerful advertising campaign that’s designed to meet your specific business goals. Whether you’re looking to boost bookings during the quieter season, attract a specific type of camper, or fill up your caravan sites, we'll create a targeted ad campaign that gets your message in front of the right people at the right time. To learn more about how we can help you with your advertising, check out our Campground Advertising page.

We keep you in the loop

Each month, we’ll send you a simple, easy-to-read report that shows you exactly how your social media is performing. You’ll be able to see the progress we're making and know that your social media is working hard for you.

* Excluding booking availability enquiries.

Benefits of Social Media Management for Campgrounds:

Time Savings

Let us handle your social media so you can focus on running your campground. We know you have a thousand things to do every day, from cleaning amenities to welcoming new guests. Managing social media can be a big job on its own. By letting us take care of it for you, you get all the benefits of a strong online presence without having to find the extra hours in your day.

Increased Brand Awareness

Expand your reach and introduce your campground to a wider audience. Think of social media as a big online billboard for your business. We get your name and beautiful photos in front of people who are already thinking about their next holiday, but might not have heard of your place yet. It's the perfect way to make a great first impression.

Enhanced Customer Engagement

Build relationships with your campers and foster a sense of community. Social media is all about having a chat. We help you connect with your current and future guests by sharing stories, asking questions, and responding to their comments. It’s a great way to show people that you’re a friendly, welcoming place and that you care about their experience.

Boosted Bookings

Drive direct bookings through compelling social media content. When we share stunning photos and tell your unique story, it inspires people to book a stay with you. By consistently putting out great content, we create that special desire to visit your campground, making it a simple choice for them when they are ready to book their holiday.

Improved Reputation Management

Your campers are talking about you online, and it’s important to be part of that conversation. We keep an eye on what people are saying and respond in a professional and friendly way. This shows everyone that you’re a business that listens and cares about its customers, which builds trust and encourages more bookings. If you'd like to go the extra mile with your online reputation, we also offer a more comprehensive Reviews and Testimonials service that can help you truly shine.

By entrusting your social media management to Trekabout Marketing, you'll gain a competitive edge and unlock the full potential of your online presence. Contact us today to learn more about how we can help your campground marketing activities make a real impact.