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Insights and News

This is the spot where we share all our best insights, news, and straightforward tips on how to improve your Aussie campground and caravan park marketing efforts. 

 

If you really want to stay on top of the latest trends and get our newest ideas straight to your inbox, jump onto our Substack newsletter. 

 

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Communicating With Your Campers Before They Arrive: A Guide to Setting Expectations

Elevate your campground's guest experience by mastering pre-arrival communication. Learn how to effectively use various channels like email, SMS, and social media to share essential information, set expectations, and build excitement among your campers.

How to Create a Google Business Profile for your Campground

Boost your campground or caravan park's online visibility with a Google Business Profile. Learn how to set up and optimise your profile to attract more campers, drive bookings and get listed in Google search results.

Should I Use an Online Travel Agency For My Campground?

The world of camping has taken a giant leap forward in recent years. While the classic charm of pitching a tent under the stars remains, savvy campers are increasingly turning to online resources to discover new destinations and book their getaways.

From Scattered Listings to Seamless Booking: How Channel Management Boosts Your Campground Numbers

In today's competitive landscape, attracting guests to your campground requires reaching them on all fronts. But managing multiple booking platforms can feel like juggling flaming torches. Enter the game-changer: channel management software.

Crafting Exceptional Campground Experiences

Creating an exceptional campground experience is essential for attracting and retaining guests in today's competitive landscape. Focus on providing a seamless experience from pre-arrival to post-stay, ensuring guests feel valued and welcome. Offer personalised services, unique amenities, and opportunities for connection with nature to create lasting memories.

Advertising and Promotions for Australian Campgrounds: A Comprehensive Guide

Effective campground advertising can attract new campers and drive revenue. With countless camping options available to Australian travelers, standing out requires a well-crafted and executed strategy. This comprehensive guide equips you with the knowledge and tools to elevate your campground's success.

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